Help Centre
Frequently Asked
Questions
Everything you want to know about working with Vox — from technology and marketing to timelines and budgets.
Technology
We build on WordPress, React, Next.js, and Laravel depending on project requirements. For enterprise clients we favour headless architectures with a decoupled CMS. All our builds are mobile-first, performance-optimised, and follow WCAG accessibility standards.
A standard brochure site takes 6–10 weeks from discovery to launch. Complex platforms with custom functionality, integrations, or e-commerce take 12–20 weeks. We provide a firm timeline after the discovery phase — never before, because we won't pad it.
Yes. All our clients can access monthly retainer packages covering security updates, performance monitoring, content updates, and priority support. Retainer scope is tailored to each business — most projects are custom, so we quote after understanding your setup.
Yes. We've integrated websites and applications with Salesforce, HubSpot, SAP, Oracle, Zoho, and custom APIs. We scope the integration requirements during discovery and provide a technical specification before any development starts.
We follow OWASP guidelines, enforce HTTPS across all deployments, use Web Application Firewalls (WAF), and conduct security audits at launch. For enterprise projects we include penetration testing as standard.
Yes — React Native for cross-platform iOS and Android apps. We also build Progressive Web Apps (PWAs) where native app functionality isn't required, which reduces development cost significantly.
SEO (Search Engine Optimisation) earns traffic organically by improving your site's relevance and authority — it takes time but compounds. SEM (Search Engine Marketing) pays for placement via Google Ads — immediate visibility but stops the moment you stop spending. Most UAE businesses benefit from running both: SEM for immediate lead generation while SEO builds your long-term organic base.
Run your site through Google Search Console (free) and PageSpeed Insights (free). Search Console shows crawl errors, indexing issues, and Core Web Vitals failures. PageSpeed shows load speed from multiple locations. If you score below 70 on mobile PageSpeed or have more than 10 Search Console errors, there are technical issues affecting your rankings.
WordPress for most businesses — it covers 80% of use cases, has the largest developer ecosystem in the UAE, and keeps content management in your hands without developer dependency. Shopify for straightforward e-commerce. Headless WordPress (WordPress CMS + React/Next.js frontend) for enterprise-scale sites that need exceptional performance and custom UX.
Yes. We handle migrations from Joomla, Drupal, Wix, Squarespace, Magento, and custom platforms to WordPress or headless setups. A migration project includes content transfer, redirect mapping (critical for preserving SEO rankings), design rebuild, and a testing phase before switching DNS.
Yes — bilingual Arabic/English is standard for UAE clients. We use WPML or Polylang for WordPress multilingual, implement proper hreflang tags for SEO, and apply RTL CSS for Arabic layout. Content is produced by our in-house Arabic writers — not auto-translated.
Digital Marketing
Honest answer: 3–6 months for measurable organic growth, 6–12 months to see compounding returns. Anyone promising first-page rankings in 30 days is selling something we wouldn't. We focus on sustainable, technically-sound SEO — not shortcuts that risk penalties.
Retainers are scoped to your goals — there's no fixed package. Typical inclusions: SEO management, paid media (Google/Meta), content production, analytics reporting, and conversion optimisation. We charge for outcomes, not hours.
Yes. We have in-house Arabic copywriters and campaign managers. All our paid and organic campaigns can run bilingual (Arabic/English) with culturally adapted creative — not just translated copy.
Primarily UAE and Saudi Arabia, with active campaigns running in Kuwait, Bahrain, Qatar, and Jordan. We understand the MENA market nuances — from platform preferences to Ramadan campaign timing.
Every client gets a live dashboard (Google Looker Studio) updated daily, plus a monthly strategy call to review results and adjust direction. We track revenue-aligned KPIs — not vanity metrics like impressions or follower counts.
We recommend a minimum ad spend of AED 5,000/month to generate statistically meaningful data. Below that, optimisation is limited. Our management fee is separate and scales with spend volume.
It varies by channel and industry. Google Ads typically generates AED 3–6 return per AED 1 spent for service businesses with well-built landing pages. SEO averages 5–10x ROI over 12–24 months once rankings are established. Email marketing to a qualified list consistently delivers the highest ROI of any channel — often 20x+. We provide realistic forecasts based on your specific category before any engagement starts.
We use a combination of tools (Semrush, Ahrefs, SimilarWeb) and manual analysis to map competitor digital footprints — their keyword rankings, backlink profiles, ad spend estimates, content strategy, and social presence. For UAE specifically we look at both English and Arabic competitor activity, which most global tools underreport. Competitor analysis is part of every strategy engagement.
Google Looker Studio for live dashboards connected to Google Analytics 4, Google Ads, Meta, and Search Console. Semrush or Ahrefs for SEO rank tracking and backlink monitoring. All client dashboards are shared with view access — you always have live, direct access to your data, not just a PDF summary once a month.
Yes. We have an in-house creative team for static ad design, social media creative, and landing page design. For video production we work with a trusted network of Dubai-based production companies across budget ranges. Creative is scoped separately from media management — you can bring your own creative or use ours.
Yes, with advance notice (typically 5 business days). We do recommend maintaining a reduced activity level during pauses — particularly for SEO, where stopping entirely can cause ranking drops that take 2–3 months to recover. We'll advise on the minimum activity level to protect what has been built.
Working with Us
Send us a brief through the contact page or WhatsApp. We'll schedule a discovery call (30–60 min) to understand your situation. After the call we prepare a tailored proposal within 3 business days — no generic decks.
Both. We have packages designed for growth-stage startups (fixed-scope, fixed-price) and enterprise retainers for larger organisations. The common thread: we only take on projects where we believe we can deliver measurable impact.
Our headquarters is in Dubai (Business Bay), with offices in Abu Dhabi and Riyadh. We also have a development centre in India. Most client-facing work is handled from UAE, with remote collaboration tools for international clients.
Real estate, finance, healthcare, education, retail, and government/public sector are our most active verticals — primarily because MENA's digital growth is concentrated there. That said, we've worked across 30+ industry categories since 2004.
Yes. We sign NDAs as a standard step before any detailed brief or technical discussion. Send us a request via the contact page and we'll have it back to you the same day.
Week 1: kick-off call, access setup (Analytics, Ads, CMS), and stakeholder interviews. Week 2: audit of existing assets and competitor landscape. Week 3: strategy presentation with 90-day priorities and KPIs. Week 4: execution begins. You will have a named account manager and a direct WhatsApp line from day one.
Yes. We provide white-label web development, SEO, and paid media management for agencies that need UAE/MENA execution capacity. All deliverables are unbranded. We have active white-label relationships with agencies in Europe, the US, and other MENA markets. Minimum engagement applies — contact us for details.
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